Work
We’ve worked with ventures fueled by the passion and expertise of one visionary person to international, mission driven nonprofits. Regardless of the size or scope of the venture, SCOOP STRATEGIES, treats every opportunity with a personal and customized approach to realize your goals.
Center for Collaborative Investigative Journalism / VEZA
IMPACT
Increased Revenue & Membership 3x.
7 international awards in first three years.
Created earned revenue strategy and defined value proposition for fundraising decks.
Trained African writers and nonprofit news outlets on visual journalism’s value proposition and skills.
Conceived and led the development of editorial strategy for a new publication platform, VEZA.
Created project management and DAM structure, improved operational effectiveness that led to a streamlined workflow across 11 time zones.
Developed the initial strategy and implementation of experimental Web3 publication, analysis of utility and use cases for NFTs.
Built the visual journalism mission and earned revenue strategy for a cross-border investigative journalism nonprofit outlet.
“Scott did terrific and impactful work as our founding business development lead and visuals editor. Scott’s entrepreneurial sensibility, experience and leadership showed up in his ability to identify new revenue opportunities and build pilot initiatives that we would bring to scale. He is willing to go into potentially challenging conversations with candor and respect. As a new non-profit leader, I learned from Scott in many areas. He gave fully of himself to each part of his diverse profile and committed wholeheartedly to helping to establish and build our community's culture.”
Managed multiple functional areas of an innovative maritime transportation and logistics company providing on demand, luxury water transit to the public and consulting for public and private sector clients.
Private Client
IMPACT
Created and streamlined marketing, finance, and business development operations.
Created an interactive tool to maximize profits and set sales strategy.
Devised and prepared corporate profile, market analysis and forecasts of revenue verticals.
Led investor negotiations, preparation of company financial analysis, market analysis and 3-year revenue projections.
Successfully closed 2nd round of investment.
Served on Board of Directors.
“Scott has an uncanny ability to understand business processes, identify inefficiencies and implement re-engineered improvements. Moreover, his tactical, strategic and analytical abilities are impactful.”
Fearless Genius
Developed the strategy for fundraising and business development around Doug Menuez’ priceless archive, Fearless Genius, that is housed at Stanford University Libraries. The archive contains photographs documenting the greatest innovators who drove the rise of Silicon Valley from 1985-2000. Fearless Genius is an educational nonprofit formed to activate this archive as the foundation of a cross-media venture to educate, challenge and inspire the next generation of innovators.
IMPACT
Redeveloped and refined extensive business model, pitch material, financial modeling.
Developed and led business development strategy.
Created numerous pitch decks for various investment and partnership initiatives.
Led collaborations on investment positioning and partnership development.
Secured strategic partnerships with major corporations.
“During the years Scott and I worked together, he was extremely calm and focused under pressure, never reactionary or impulsive, unlike Steve Jobs, with whom I spent three years documenting the brutal process of creating the NeXT Computer. Scott’s natural keen intelligence has been honed to a razor’s edge through his accomplishments and experiences as an entrepreneur and award-winning photojournalist.
Scott served as a valuable leader or quiet support player, as required, but was most impressive as a creative problem solver when things got scary. He aced pitch decks, financial projections, revenue, marketing, editorial and investment strategies as well as being an effective sounding board when I needed to work through ideas and challenges. As we built our project relationships with global brands, his asset as a disciplined strategic and tactical thinker came to the fore. His added-value was critical in securing the trust and engagement of our C-suite level partners.
I always learned from Scott and will always be grateful for his endurance, patience and passion for the work.”
Created and managed the strategy for selling a successful commercial photography studio. Developed the positioning statement and presentation of the studio’s value proposition and assets. Managed ongoing iterations during the process of pitching the business in a challenging market.
Private Client
IMPACT
Define value proposition, positioning and investment pitch strategy
Create pitch decks from concept through to final product.
Ongoing consulting on individual investor evaluations and relations; specific pitch details and deal negotiation strategies.
“He brings a wide ranging experience in the creative fields, spun with logic and anecdotes. In the end, he will help you craft a plan that makes sense to you, and to others. That’s what he’s done for me.”
Addressed several pain points as the organization was evolving their visual storytelling needs. Among those needs were increasing the quality of the images in their own marketing collateral; better understanding of copyright and image usage licensing terms; development of a digital asset management (DAM) system to better manage intake and organization of their image archive; consulting on how they and their members can better appreciate the value of visual journalism as key to building sustainable journalism outlets.
Institute for Nonprofit News
IMPACT
Researched and proposed cost-effective, cloud-based digital asset management system including creating folder organization and hierarchy, filename taxonomy and intake strategy and system for ongoing usage.
Identified and commissioned commercial photographer and manage shoot details including contract, payment and usage terms for advertising shoot.
Advised on how to work with copyrighted material and how to better understand and manage dynamics of image licensing concerns.
Advised and presented on value of visual journalism as key asset for news organizations.
